多视角下网络文化产业链模式研究

在文献回顾的基础上,构建了包含价值链、产品链、知识链、企业链、技术链、供需链和空间链的多视角产业链模型。指出:这些链条之间存在内在联系;不同需求驱动不同链条(产品链、知识链、供需链、技术链)的产生,这些链条的核心是价值链,而最终表现为企业链,企业又基于地理或空间关系形成空间链。基于多视角的产业链模型,从供需、价值、产品和技术的角度对网络文化产业进行了分析,构建了包含行业链、价值链、产品链和供需链(企业链)和技术链(知识链)的多视角网络文化产业链模型。

Study on Model of Network Culture Industry Chain under Multi-perspective

On the basis of literature review, this paper builds a multi-perspective industrial chain model which contains supply and demand chain, value chain,product chain, technology chain, space chain, enterprise chain and knowledge chain. And it points out as follows： there are some relations among these chains;different demands cause the generation of different chains（such as supply and demand chain,product chain, technology chain, knowledge chain）, and enterprise chain is the final form of these chains,and the generation of apace chain originates from geo- graphical or spatial relations among enterprises. Based on the above the multi-perspective industrial chain model, it analyzes the network culture industry from the angles of supply as well as demand, value,products and technology, and constructs a multi-perspective network culture indus- trial chain model which contains supply and demand chain, value chain, product chain and technology chain.