| IT驱动下商业模式创新风险评价方法——以Online to Offline模式为例简 |
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| 引用本文： | 韩菁.IT驱动下商业模式创新风险评价方法——以Online to Offline模式为例简[J].技术经济,2014(2):15-20,27. |
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| 作者姓名： | 韩菁 |
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| 作者单位： | 陕西师范大学国际商学院,西安710062 |
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| 基金项目： | 基金项目：国家自然科学基金项目“考虑复杂情形的多指标双边匹配决策方法与应用研究”（71101114）;教育部-中国移动科研基金项目“移动终端消费者行为和用户体验研究”（MCM20122031） |
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| 摘 要： | 构建了商业模式创新风险要素指标体系，利用二元语义方法对不同风险维度的商业模式创新风险要素进行评价。通过处理和集结专家对商业模式创新风险给出的语言评价信息，对企业的商业模式创新风险进行排序和归类。最后通过实例说明了该评价方法的可行性和实用性。
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| 关 键 词： | 商业模式创新 风险评价 语言评价信息 二元语义 |
Method of Assessing Risk of IT-driven Business Model Innovation： A Case of Online to Offline Model |
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| Han Jing.Method of Assessing Risk of IT-driven Business Model Innovation： A Case of Online to Offline Model[J].Technology Economics,2014(2):15-20,27. |
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| Authors: | Han Jing |
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| Institution: | Han Jing ( International Business Administration, Shaanxi Normal University, Xi＇an 710062, China) |
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| Abstract: | In this paper, the evaluation index system for risk of business model innovation is constructed. Then the two-tuple linguistic aggregation operator is used for evaluating the different dimensions of risk of business model innovation. Through processing and aggregating the linguistic assessment information given by experts to the risk of business model innovation, these risks of business model innovation are ranked and classified. Finally, an illustrating example is given to demonstrate the validity and feasibility of this proposed assessment approach. |
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| Keywords: | innovation of business model risk assessment linguistic assessment information two-tuple linguistic representation |
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