行为金融:理论、模型与实践

行为金融理论是自20世纪80年代兴起的金属学说，近年来其影响日渐扩大，已经对现代金融理论提出了强有力的挑战。目前这一学说是西方国家金融研究和实践的前沿领域，同时也是热门领域。本文在综合国外研究成果的基础上，着重从其决策理论基础、主要模型以及有效投资策略等三个方面对该理论进行了详细而深入的论介，最后对其未来的发展方向和研究重点提出了展望。

Behavioral Finance: Theory, Model and Practice

Behavioral finance is a financial theory which has risen since 1980s. In recent years its influence has increasingly spread and has vigorously challenged modern financial theories. The theory is now in the forward position of financial research and practice as well as a hot topic in western countries. This paper gives a detailed and thorough introduction to the theory mainly in three aspects of its theoretical base of decision making, its principal model and its effective investment tactics. At the end of the paper, put forward are the prospects for the future development of the theory and its focal research points.