| 中国银行卡产业的市场结构与价格行为研究 |
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| 引用本文： | 周琼,庄毓敏.中国银行卡产业的市场结构与价格行为研究[J].当代经济科学,2005,27(4):53-58. |
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| 作者姓名： | 周琼 庄毓敏 |
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| 作者单位： | 中国人民大学,财政金融学院,北京,100872 |
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| 摘 要： | 按照产业组织理论的市场结构(S)--市场行为(C)--市场绩效(P)分析框架,本文以多个指标计算了中国银行卡产业的市场集中度,认为中国银行卡市场属于寡头垄断型市场.描述了银行在银行卡市场上的价格行为,分析其背后的原因及反映的趋势,发现银行卡价格调整表现出与斯威齐模型相反的特点.并对改进定价方式提出建议.
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| 关 键 词： | 银行卡 产业组织 市场结构 价格行为 |
| 文章编号： | 1002-2848-2005(04)-0053-06 |
| 修稿时间： | 2005年4月18日 |
Research on Market Structure and Pricing Conduct of Bank Card Industry in China |
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| ZHOU Qiong,ZHUANG Yu-min.Research on Market Structure and Pricing Conduct of Bank Card Industry in China[J].Modern Economic Science,2005,27(4):53-58. |
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| Authors: | ZHOU Qiong ZHUANG Yu-min |
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| Abstract: | This article applies the market structure - market conduct - market performance paradigm to the analysis of Chinese bank card industry. With the concentration data of bank card industry, it is concluded that the bank card market consists an oligopoly. The pricing conducts of banks in this market are described and analyzed, which leads to the finding that price adjustment is to the contrary of Sweezy Model. Suggestions are made to improve pricing tactics. |
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| Keywords: | Bank card Industrial organization Market structure Conduct of pricing |
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