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Giving the consumer the choice: A methodology for Product Ecological Footprint calculation |
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| Authors: | Elena Alexandra Mamouni Limnios Anas Ghadouani Tim Mazzarol |
| Institution: | a School of Environmental Systems Engineering, The University of Western Australia, 35 Stirling Highway, Crawley, WA 6009, Australia b School of Agricultural and Resource Economics, The University of Western Australia, 35 Stirling Highway, Crawley, WA 6009, Australia c UWA Business School, The University of Western Australia, 35 Stirling Highway, Crawley, WA 6009, Australia |
| Abstract: | As global consumption increases we are faced with a major threat; exceeding the Earth's capacity to create new resources and absorb waste. In the present study we develop a self-improving, market-driven process of ecological footprinting of products, proposed as a means to give consumers a real choice in actively monitoring and reducing their ecological impact. We conduct a small scale case study to illustrate first stage calculations. A wider market application of higher accuracy second or third stage calculations changes market information dynamics, as ecological information is internalized for consumers. Potential impacts on purchasing behavior, demand and eco-technological innovation are discussed. |
| Keywords: | Product ecological footprint Accounting Activity based costing Consumer behaviour Environmental labelling Eco-labelling International trade |
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