| 珠三角企业品牌国际化路径模式及其启示 |
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| 引用本文： | 王卫红,张超.珠三角企业品牌国际化路径模式及其启示[J].广东财经职业学院学报,2012,3(1):66-71. |
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| 作者姓名： | 王卫红 张超 |
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| 作者单位： | 广东外语外贸大学国际工商管理学院,510420 |
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| 摘 要： | 本文归纳了品牌国际化的路径模式，并以珠三角企业中具有代表性的TCL、东菱凯琴、格力等企业的品牌国际化进程为例，探讨了这些企业品牌国际化路径的不同模式。通过对其进行比较，提出了对我国企业品牌国际化发展的启示。
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| 关 键 词： | 珠三角 品牌 国际化 路径 |
Path Patterns of and Enlightenment from the Internationalization of PRD Brands |
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| Wang Weihong,Zhang Chao.Path Patterns of and Enlightenment from the Internationalization of PRD Brands[J].Journal of Guangdong vocational college of Finance and Economics,2012,3(1):66-71. |
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| Authors: | Wang Weihong Zhang Chao |
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| Institution: | 1, 2 School of Management, GDUFS, Guangzhou 510420) |
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| Abstract: | Taking representative brands in the Pearl River Delta - TCL, DF Ketchen, and Gree, etc. - as analytical examples, this paper intends to summarize the path patterns of brand internationalization and offer some enlightened advice for Chinese brand internationalization through comparison of these different path patterns. |
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| Keywords: | Pearl River Delta brand internationalization path |
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