对我国烟草企业文化建设的一些思考

伴随烟草行业兼并重组的新形势,培育优秀的企业文化成为了我国烟草企业走可持续发展之路的一种战略选择。结合部分烟草企业的文化阐述,本文从核心价值观、使命与宗旨、企业品牌三个方面对我国烟草企业的文化进行阐述和分析,并提出了加强烟草企业文化建设的途径,从而给众多烟草企业文化的提升提供参考和借鉴。

Thinking on the Construction of China's tobacco corporate culture

With the mergers and reorganizations in the to bacco industry, cultivating outstanding corporate culture has been a strategic for sustainable development. This paper analysis China's tobacco industry corporate culture from the core values, mission and purpose, brand three aspects, and proposed the way of constructing the corporate culture to give reference to tobacco companys.