酒店顾客射频识别技术使用意愿研究

智慧酒店的出现和迅速发展对顾客行为研究提出了新的课题。顾客信息技术使用意愿直接关系到顾客对酒店的满意度和酒店信息技术投资的回报。文章基于TAM模型,从人口统计特征视角出发,以射频识别技术为例,使用Mplus6.0软件进行数据分析,对酒店顾客信息技术使用意愿进行了实证研究。结果表明,当对射频识别技术产品进行投资时,酒店管理者应考虑顾客使用射频识别技术意愿这个重要前提,而年龄因素对顾客使用信息技术的意愿具有显著的影响;与此同时,酒店使用信息技术产品则有益于顾客体验和员工表现。

Study on the Hotel Consumer Intentions to Use RFID Technology

With the emergence and the rapid development of smarter hotel, study of consumer＇s behavior faces a new problem. Consumer attitudes and intefitions to use information technology have a close bearing on consumer＇s experience and hotels invest. Based on TAM theory, this study uses Mplus6.0 software to analysis the influence of demographic factors on consumer attitudes and intentions to use RFID in hotel. The result indicates that consumer＇s age has significant influence on their intentions to use information technology, and hotel can offer information technology to enhance consumer＇s satisfaction and employee performance.