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高校应对大学生网络创业问题的一些理性思考
引用本文:胡桂兰,毛翠云,王军霞.高校应对大学生网络创业问题的一些理性思考[J].技术经济与管理研究,2010(5):103-106.
作者姓名:胡桂兰  毛翠云  王军霞
作者单位:1. 江苏大学工商管理学院,江苏,镇江,212013
2. 江苏省扬中市国土资源局,江苏,扬中,212200
基金项目:江苏大学教改项目,江苏省研究生教育教学改革项目,江苏大学教学改革项目 
摘    要:随着大学生就业形势日益严峻,以创业带动大学生就业成为大势所趋。目前,网络创业投入小,回报快而高;市场潜力无限;加上大学生自身的智力优势,使得网络创业成为大学生创业的新途径和新模式。但是大学生的网络创业也并非一帆风顺,由于网络创业意识薄弱,对创业缺乏理性认识;缺乏创业者心态,创业技能落后;创业范围局限性大;缺乏资金支持和管理意识;技术发展后劲不足,加上创新意识缺乏,导致发展潜力不济等等,成为制约和困扰大学生网络创业的重要因素。针对这些问题,本文提出了新时期高校如何应对的一些思考和建议,主要包括:将大学生网络创业作为系统工程来对待;重视强化创业师资培养;积极推进理性和独立自主的创业文化环境的建设;反思和改革高等教育改革等。

关 键 词:网络创业  创新  创业  网店  创业教育

College Students Respond to a Number of Internet Entrepreneurship Rational Thinking
HU Gui-lan,MAO Cui-yun,WANG Jun-xia.College Students Respond to a Number of Internet Entrepreneurship Rational Thinking[J].Technoeconomics & Management Research,2010(5):103-106.
Authors:HU Gui-lan  MAO Cui-yun  WANG Jun-xia
Institution:1. Jiangsu University College of Business Administration, Zhenjiang Jiangsu 212013, China; 2. Jiangsu Province Yangzhong City Land and Resoures Bureau, Yangzhong Jiangsu 212200, China)
Abstract:With the increasingly severe employment situation, college students employment by expanding become mainstream. At present, network business investment returns, quick and fast, the market potential, with the advantages of students themselves, business intelligence network of students become new ways and new patterns. But the university network, Internet business is business to business, weak awareness of rational knowledge, lack of entrepreneur mindset, business skills. Business scope limitation; lack of funding and management consciousness, by technical development, plus the lagged development of innovation consciousness, cause losing potential, and troubled students' network business of important factor. To solve these problems, and put forward how to universities in the new era of some thoughts and Suggestions, mainly including: network business as a systems engineering to treat, on strengthening teachers training, business Actively promoting rational and independent business culture environment construction, higher education reform and reform, etc.
Keywords:Internet start-ups  Innovation  Ontrepreneurship  Online  Etrepreneurship education
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