农业品牌发展问题探讨——以山东农业为例

山东是一个农业大省,农业出口贸易占全国出口总量的1/4。然而,与自身实力及其出口贸易相比,农业品牌的发展则明显滞后。农业品牌发展的滞后,严重影响了山东农业竞争力尤其是国际竞争力的进一步提升及其出口贸易和农民收入的持续增长,制约了农村经济的快速发展及其山东农业强省地位的巩固。面对现实,必须解放思想,转变观念,大力培育品牌意识,坚定不移地实施以强势农业品牌开拓国际市场的新战略;同时,加大技术创新力度,加强农业品牌基地建设,大力扶持龙头企业,尽快建立强势农业品牌培育体系;加快生态环境建设,搞好农业环境监测工作,为强势农业品牌的培育和国际市场的开拓创造一个良好的生态环境。

Agricultural Brand Development Issues Discussed——In Shandong Agricultural for Example

Shandong is a big provinces of agriculture,agriculture export trade accounts for 1 of the whole nation outlet all quantity M4.But,compared with oneself strength and their export trade,development of agriculture brand is obvious lagging.The agricultural brand development＇s lag,the serious influence Shandong agriculture competitive power particularly international competitiveness＇s further promotion and the export trade and farmers＇ income＇s sustained growth,has restricted the rural economy fast development and Shandong agriculture strong province status consolidated.Facing the reality,must emancipate the mind,the transformation idea,cultivates the brand consciousness vigorously,implements steadfastly by the strong trend agriculture brand development international market new strategy.At the same time,increases the echnological innovation dynamics,strengthens the agricultural brand base construction,supports the Leading enterprise vigorously,establishes the strong trend agriculture brand cultivation system as soon as possible.Speeds up the ecological environment construction,does well the agriculture environmental monitoring work,creates a good ecological environment for the strong trend agriculture brand＇s cultivation and international market＇s development.