构建以学生为主体的模拟性教学模式

当前的高校市场营销专业实践教学领域存在着诸多问题，比如学生不能深入实践、学习内容面较狭窄等，而基于模拟环境的模拟性教学模式具有良好的教学价值。本文主张应当以学生为主体，根据市场调查课程的特点与实践教学的具体内容，设计现代市场调查的模拟教学思路，以作为一种新的教学模式帮助学生深入学习。

Building a Student-oriented simulative teaching model

There are many issues in the current practice of marketing education in college.For example,students cannot gain a good understanding due to their limited exposure.Yet teaching through simulation would yield satisfactory results.This paper advocates that marketing courses should be student-oriented and simulation driven.We should develop simulative teaching method based on the characteristics of marketing research and the content of practical teaching to help students achieving better learning results.