| 绿色消费与绿色营销的互动关系及启示 |
| |
| 引用本文： | 张汝根.绿色消费与绿色营销的互动关系及启示[J].生态经济(学术版),2007(10):73-75. |
| |
| 作者姓名： | 张汝根 |
| |
| 作者单位： | 黑龙江科技学院 哈尔滨150027 |
| |
| 基金项目： | 广西师范学院基础研究基金项目(编号:0604A006);2006年广西师范学院学生科研基金项目 |
| |
| 摘 要： | 绿色消费是绿色营销产生和发展的时代基础和思想基础,绿色营销能有效引导和促进绿色消费。文章基于绿色消费和绿色营销的互动关系,揭示了其间隐含的营销策略启示,具有重要的现实意义。
|
| 关 键 词： | 绿色消费 绿色营销 启示 |
Green Expense and Green Marketing Interaction Relations and Enlightenment |
| |
| ZHANG Ru-gen.Green Expense and Green Marketing Interaction Relations and Enlightenment[J].Ecological Economy,2007(10):73-75. |
| |
| Authors: | ZHANG Ru-gen |
| |
| Institution: | Heilongjiang Institute of Science and Technology, Harbin 150027, China |
| |
| Abstract: | The green expense is the times foundation and the thought foundation of green marketing production and development,the green marketing can effectively guide and promote green expense.The article has promulgated the marketing strategy enlightenment which conceals based on the interaction relations of green expense and green marketing.Which has important practical significance. |
| |
| Keywords: | green expense green marketing enlightenment |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
