| 乡村体验旅游开发探讨--以辽东山区为例 |
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| 引用本文： | 郑辽吉.乡村体验旅游开发探讨--以辽东山区为例[J].生态经济(学术版),2006(6):118-121,125. |
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| 作者姓名： | 郑辽吉 |
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| 作者单位： | 辽东学院旅游管理学院,辽宁丹东118001 |
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| 摘 要： | 乡村体验旅游是未来旅游发展的重要趋势，辽东山区景观生态的多样性和民俗文化的多彩性为当地发展乡村体验旅游提供了丰富多彩的“场景”。体验设计将成为乡村体验旅游重要的开发措施，体验营销将成为体验旅游重要的营销手段。
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| 关 键 词： | 乡村体验旅游 辽东山区 体验营销 |
Research on the Experiential Tourism of Rural Area in Eastern of Liaoning Province |
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| ZHENG Liao-ji.Research on the Experiential Tourism of Rural Area in Eastern of Liaoning Province[J].Ecological Economy,2006(6):118-121,125. |
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| Authors: | ZHENG Liao-ji |
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| Institution: | Tourism Management College of Eastern Liaoning University, Dandong 118001, China |
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| Abstract: | The experience in rural area will be a trend in the future tourism development. The mountainous landscape ecological diversity and the folk custom culture in eastern of Liaoning province have provided the rich scene for the rural experience .The experiential design will become an important development measure for the rural experience, and the experiential marketing will become a method for promotion of experiential tourism items. |
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| Keywords: | experience in rural Area mountain in eastern of liaoning province experiential marketing |
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