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大学生旅游市场营销误区浅析
引用本文:韩城,信玉红,栾秀云.大学生旅游市场营销误区浅析[J].生态经济(学术版),2006(5):198-199.
作者姓名:韩城  信玉红  栾秀云
作者单位:辽宁石油化工大学经济管理学院 辽宁抚顺113001
摘    要:大学生旅游市场因其蕴含的巨大潜力已成为业内商家关注的亮点,但在经历了几年的研究与开发之后,大学生旅游市场并没有发生显著的变化,反而似乎已变为让商家望市兴叹的“鸡肋”。文章对这一现象进行了重点分析,找出关键的营销误区,并提出相应的改进建议。

关 键 词:大学生  旅游市场  消费信贷

Analysis on the Wrong Marketing of University Student's Tourism
HAN Cheng,XIN Yu-hong,LUAN Xiu-yun.Analysis on the Wrong Marketing of University Student''''s Tourism[J].Ecological Economy,2006(5):198-199.
Authors:HAN Cheng  XIN Yu-hong  LUAN Xiu-yun
Institution:School of Economice and Management,Liaoning University of Petroleum and Chemical Technology,Fushun Liaoning 113001, China
Abstract:University student's tourism market has become a focus for it's great potentiality in the tourism industry.After a few years' research and development,the university student's tourism market has not changed remarkably yet and It has seemed to turn into a "chicken ribs",letting the trade companies feel very puzzled instead.Based on investigation,this article analyzes the wrong marketing idea of university student's tourism market and puts forward corresponding improvement suggestion.
Keywords:university student  tourism market  consumptive credit
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