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乡村度假模式创新——服务经济休闲化趋势与管理对策
引用本文:胡坚强,姜辽,郑庆林,万国伟.乡村度假模式创新——服务经济休闲化趋势与管理对策[J].生态经济(学术版),2010(3).
作者姓名:胡坚强  姜辽  郑庆林  万国伟
作者单位:浙江树人大学管理学院;临安市林业局於潜林业站;
基金项目:浙江省科技计划项目(2008C25013); 浙江省新苗人才计划项目(2008R40G2220049)
摘    要:我国乡村旅游经历了一轮较快的原始积累之后,逐步迎来快速发展时期,一种新型旅游形式——乡村度假逐渐成为市场的新宠。由于农村居民的整体素质与城市居民存在一定差距,不能照搬城市里标准化的城市经营模式,因此需要对乡村度假模式进行技术创新,以使其适应农村居民的实际情况,同时又符合服务经济休闲化发展趋势,使休闲化的度假模式成为乡村经济再发展的契机。文章同时对服务经济休闲化过程中城市居民表现出来的消费特征进行分析与对策研究。

关 键 词:乡村度假  服务经济  休闲化  管理对策  

Model Innovation of Village Resort:Leisure-Oriented Service Economy Trends and Management Strategies
HU Jianqiang,JIANG Liao,ZHENG Qinglin,WAN Guowei.Model Innovation of Village Resort:Leisure-Oriented Service Economy Trends and Management Strategies[J].Ecological Economy,2010(3).
Authors:HU Jianqiang  JIANG Liao  ZHENG Qinglin  WAN Guowei
Institution:HU Jianqiang1,JIANG Liao1,ZHENG Qinglin2,WAN Guowei1(1. Management School of Zhejiang Shuren University,Hangzhou Zhejiang 310015,China,2. Yuqian Forest Station,Forest Enterprise of Lin\'an City,Lin\'an Zhejiang 311311,China)
Abstract:Rural Tourism in China has experienced a rapid primitive accumulation, the gradually usher in rapid development period, a new forms of tourismrural holiday has become the new darling of the market. As there is a certain gap between rural residents and urban residents about the overall quality, it is not very good to simply copy the standardization of the city urban management model, so the need for rural vacation patterns of technological innovation to meet the actual situation of rural residents, but also ...
Keywords:village resort  the service economy  leisure-oriented  management strategies  
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