| 我国企业采取绿色营销的博弈分析及成因 |
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| 引用本文： | 张汝根.我国企业采取绿色营销的博弈分析及成因[J].生态经济(学术版),2005(12):67-68. |
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| 作者姓名： | 张汝根 |
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| 作者单位： | 黑龙江科技学院 哈尔滨150027 |
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| 摘 要： | 本文运用博弈理论分析了我国企业采用绿色营销的状况,并指出了我国企业不愿意采用绿色营销的宏观和微观原因。对我国企业实施绿色营销具有重要的现实意义。
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| 关 键 词： | 绿色营销 企业 绿色产品 |
The Chess Analysis for Our Enterprises to Adopt Green Marketing |
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| Zhang Rugen.The Chess Analysis for Our Enterprises to Adopt Green Marketing[J].Ecological Economy,2005(12):67-68. |
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| Authors: | Zhang Rugen |
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| Institution: | Heilongjiang Institute of Science and Technology, Harbin 150027, China |
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| Abstract: | This article uses the chess theory to analyze the situation which our enterprises adopt green marketing, and points out the macro and micro reasons which our enterprises are reluctant to adopt green marketing. It has important significance to reality. |
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| Keywords: | green marketing enterprises green products |
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