体验经济视角下中小城市区域旅游竞争力提升策略研究——以广西梧州为例

是否具有可持续的区域旅游竞争力,是决定旅游地能否实现可持续发展的关键因素。在体验经济背景下,中小城市要突破地理、经济、技术等客观条件的制约,提升区域旅游竞争力,最有效的途径就是立足本地旅游资源特色,对传统观光类产品进行创新性改造、整合,增加旅游产品的体验性、参与性。文章以岭南古城梧州为例,就梧州旅游产品开发与区域旅游竞争力的现状及两者关系进行分析,并以此为基础,对提升梧州区域旅游竞争力的策略提出探讨性建议。

Research on Strategies for Enhancing Regional Tourism Competitiveness of Medium or Small Cities under the View of Experience Economy：A Case Study of Wuzhou City

Sustainable regional tourism competitiveness is a key factor to the sustainable and healthy development of a tourism destination.Under experience economy background,to enhance the competitiveness of regional tourism,medium or small cities have to overcome geographic,economic,technological and other objective restrictive conditions.The most effective way is,based on characteristics of local tourism resources,to transform and integrate the traditional tourism products,to increase experience and participatory elements of tourism products.In this paper,taking Wuzhou,a Lingnan ancient city,as a case and analyzing the relationship between Wuzhou Tourism product development and regional tourism competitiveness.After the analysis,this paper puts forward strategies for enhancing the competitiveness of Wuzhou regional tourism.