完善市场营销策略提高医院核心竞争力

随着医药卫生体制改革的不断深入,医疗市场竞争日趋激烈,医院需要重视市场营销策略,强化经营理念。医院市场营销是市场经济条件下医院生存和发展的重要手段,只有通过不断完善市场营销策略,方能提高医院核心竞争力。

Strengthening the marketing strategy as to enhance the core competitiveness of the hospital

With the developing reformation of the medical and health system and the increasingly competitive health care market,hospitals need to focus on strengthening the marketing strategy and the business philosophy. Marketing plays an important role in the survival and development of hospitals under the market economy. Hospitals should continually strengthen its marketing strategies as to enhance the core competitiveness of the hospital in this fast developing health care market.