危机事件中的政府公共关系应对原则

政府应对各种公共危机的表现成为民众视线的聚焦点,影响民众对政府形象的评定,因此政府危机公关势在必行。政府的危机公关应在具体应对中践行第一时间原则、信息透明原则、开放性原则、多渠道传播原则、树立表率原则和人性化原则。

On the Replying Principle of G0vermnent Public Relationship of the Crisis Accidents

The expression of government replying the crisis accidents becomes the focus of mass view and affects the evalua-tion of mass on the government.So the government crisis management is very necessary.The government crisis management should carry out the first-time principle,information transparent principle,open principle,multichannel spread principle,set example principle and the theory of human nature principle.