| 大型超市顾客感知价值对顾客忠诚的影响 |
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| 引用本文： | 张怀华,徐磊.大型超市顾客感知价值对顾客忠诚的影响[J].经济与管理,2008,22(6):50-54. |
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| 作者姓名： | 张怀华 徐磊 |
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| 作者单位： | 1. 东南大学经济管理学院,江苏,南京,210096
2. 北京化工大学经济管理学院,北京,100029 |
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| 摘 要： | 消费者根据对产品和服务的感知进行购买决策。他们的忠诚既是企业的营销目标,也是企业获取顾客的有效途径。以顾客感知价值作为前因,探究超市顾客感知价值要素对顾客忠诚的影响作用,可为超市实施基于顾客价值创造的忠诚营销计划指明努力的方向。
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| 关 键 词： | 顾客感知价值 顾客忠诚 忠诚营销计划 |
The Effect of Customer Perceived Value on the Customer Loyalty in the Large Supermarkets |
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| Zhang Huaihua,Xu Lei.The Effect of Customer Perceived Value on the Customer Loyalty in the Large Supermarkets[J].Economy and Management,2008,22(6):50-54. |
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| Authors: | Zhang Huaihua Xu Lei |
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| Abstract: | Depending on the value they perceived from the commodity and the service,customers make their decisions of purchase.Their loyalty are the goal pursued by companies and effective ways to win the competence.Researching the custromer perceived value and analying the effect of customer perceived value to customer loyalty in supermarket industry can show the direction of supermarket managers to implement marketing plan of customer loyalty based on customer perceived value. |
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| Keywords: | customer perceived value customer loyalty loyalty marketing plan |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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