| 中国互联网企业发展模式探析——以腾讯为例 |
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| 引用本文： | 张军杰.中国互联网企业发展模式探析——以腾讯为例[J].经济与管理,2011,25(2). |
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| 作者姓名： | 张军杰 |
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| 作者单位： | 合肥工业大学管理学院,安徽,合肥,230009;武汉邮电科学研究院光纤通信技术和网络国家重点实验室(筹),湖北武汉430074 |
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| 摘 要： | 目前腾讯已成长为一家业务涉及即时通信、电子商务、在线支付、搜索引擎、信息安全以及游戏、视频、社交网络、电信增值服务等多种业务的互联网综合服务提供商,市值超过350亿美元,是全球市值仅次于谷歌和亚马逊的互联网公司。研究腾讯公司从单一到多元化发展模式得出,腾讯的成功归于以即时通讯为核心业务,机会导向中迅速发展、营销策略的灵活性、战略性与前瞻性并驱。
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| 关 键 词： | 腾讯 多元化 发展模式 互联网企业 |
Research on Development Pattern of Internet Companies in China |
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| Zhang Junjie.Research on Development Pattern of Internet Companies in China[J].Economy and Management,2011,25(2). |
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| Authors: | Zhang Junjie |
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| Institution: | Zhang Junjie1,2(1.School of Management,Hefei University of Technology,Hefei 230009,China,2.State Optical Communication Technologies and Networks Key Laboratory,Wuhan Research Institute of Posts and Telecommunications,Wuhan 430074,China) |
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| Abstract: | Now,Tencent company has grown into a business as Internet integrated services provider involving instant messaging,e-commerce,online payment,search engine,information security,as well as games,video,social networking,telecom value-added services and other business,and which the market value is more than $35 billion,is the Internet companies with global market value rank only second to Google and amazon company.Researching Tecent company development mode from a single to diversification development,the concl... |
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| Keywords: | Tencent diversification development pattern Internet companies |
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