| 企业跨国经营中的文化冲突与融合 |
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| 引用本文： | 秦学京.企业跨国经营中的文化冲突与融合[J].经济与管理,2005,19(5):34-37. |
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| 作者姓名： | 秦学京 |
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| 作者单位： | 河北经贸大学,马列教学部,河北,石家庄,050061 |
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| 摘 要： | 解决文化冲突是跨国经营企业管理的核心任务,本文简要分析了企业跨国经营中文化冲突产生的主要原因及其不利影响,认为解决跨国经营企业的文化冲突是要做到文化融合,并提出文化融合的两种主要方式:跨文化沟通与文化协同。
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| 关 键 词： | 文化冲突 文化融合 跨文化沟通 文化协同 |
| 文章编号： | 1003-3890(2005)05-0034-04 |
| 修稿时间： | 2005年2月10日 |
Cultural Conflict and Mergence in the Transnational Operation of Enterprises |
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| QIN Xue-jing.Cultural Conflict and Mergence in the Transnational Operation of Enterprises[J].Economy and Management,2005,19(5):34-37. |
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| Authors: | QIN Xue-jing |
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| Abstract: | It is a key task of transnational operation of enterprises'administration to solve the conflict of culture . By means of the researches into the hit main reasons and adverse effects of the cultural conflict, we can find that solving the cultural conflict of the transnational operation of enterprises is to make sure that culture is merged. There are two kinds of main ways of the culture mergence, which are cross - culture communication and cultural coordination. |
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| Keywords: | the conflict of culture the mergence of culture cross -culture communication cultural coordination |
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