| 混合渠道分销的商品分析与库存订货策略选择 |
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| 引用本文： | 郭春荣,陈功玉,王珍珍.混合渠道分销的商品分析与库存订货策略选择[J].经济与管理,2009,23(3):39-42. |
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| 作者姓名： | 郭春荣 陈功玉 王珍珍 |
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| 作者单位： | 中山大学岭南学院,广东,广州,510275 |
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| 摘 要： | 对混合渠道分销中根据不同商品的需求特性选择科学的库存订货策略可建立一个定性分析模型,借助此模型,采用混合渠道分销的企业可根据所经营商品的不同需求特性选择合理的订货策略,从而降低库存成本,提高服务水平.
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| 关 键 词： | 混合渠道分销 商品需求特性 库存订货策略 |
On Commodity Analysis and Strategy Choice of Stock Ordering Distributed by Mingle Channel |
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| Guo Chunrong,Chen Gongyu,Wang Zhenzhen.On Commodity Analysis and Strategy Choice of Stock Ordering Distributed by Mingle Channel[J].Economy and Management,2009,23(3):39-42. |
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| Authors: | Guo Chunrong Chen Gongyu Wang Zhenzhen |
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| Institution: | Lingnan College;Zhongshan University;Guangzhou 510275;China |
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| Abstract: | We can build a feasible qualitative analysis model to research how to choose the scientific stock ordering strategy according to the demand characteristic of different commodities in the mingle channel distribution.By using this model,enterprises adopted the mingle channel distribution can choose reasonable ordering strategy,decrease the stock cost and improve the service level according to the different demand characteristic of commodities. |
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| Keywords: | mingle channel distribution commodity demand characteristic stock ordering strategy |
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