| 成员间信息共享对渠道经销商的绩效影响 |
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| 引用本文： | 沙振权,高以成,蒋雨薇.成员间信息共享对渠道经销商的绩效影响[J].经济管理,2010(4). |
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| 作者姓名： | 沙振权 高以成 蒋雨薇 |
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| 作者单位： | 华南理工大学工商管理学院; |
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| 摘 要： | 随着渠道成员间建立战略联盟性关系趋势不断加强,信息共享成为提高渠道绩效的关键因素。本文选取海尔公司部分家电经销商为研究对象,构建了信息共享、关系信任、关系满意、关系承诺及渠道绩效之间的理论模型,利用结构方程模型对信息共享影响渠道绩效的机制进行实证研究。结果表明,信息共享对渠道绩效有直接正向影响;关系信任、关系满意、关系承诺在信息共享对渠道绩效的影响中起到部分中介作用。
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| 关 键 词： | 信息共享 渠道绩效 关系信任 关系满意 关系承诺 |
An Empirical Study:Effects of Information Sharing between Members of Channel on Franchiser's Channel Performance |
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| SHA Zhen-quan,GAO Yi-cheng,JIANG Yu-wei.An Empirical Study:Effects of Information Sharing between Members of Channel on Franchiser's Channel Performance[J].Economic Management,2010(4). |
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| Authors: | SHA Zhen-quan GAO Yi-cheng JIANG Yu-wei |
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| Institution: | SHA Zhen-quan,GAO Yi-cheng,JIANG Yu-wei (School of Business and Management,South China University of Technology,Guangzhou,Guangdong,510641,China) |
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| Abstract: | Nowadays,as the trend of establishing strategic allied relationship between channel members has been reinforced,information sharing has became a critical factor of improving channel performance.This paper selects some distributors of Haier as research object,builds a theory model between information sharing,relationship trust,relationship satisfaction,relationship commitment and channel performance,and uses structural equation model to carry out empirical study of mechanism from information sharing to chann... |
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| Keywords: | information sharing channel performance relationship trust relationship satisfaction relationship commitment |
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