| 中国汽车合资自主品牌发展模式的因素分析 |
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| 引用本文： | 周家杰,李光金,赵慧.中国汽车合资自主品牌发展模式的因素分析[J].经济管理,2010(10). |
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| 作者姓名： | 周家杰 李光金 赵慧 |
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| 作者单位： | 四川大学工商管理学院;广汽本田汽车有限公司;广汽丰田汽车有限公司; |
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| 摘 要： | 由于2008年世界金融危机,发达国家汽车市场集体低迷,然而中国汽车市场仍然保持了良好的增长势头和发展潜力,并在2009年成为世界第一产销国。随着世界汽车工业巨头在华布局的不断完善,形成了以合资品牌为主、民族自主品牌与进口品牌为辅的市场竞争格局。2008年4月广汽本田提出了合资自主品牌的创新发展模式。本文基于以上背景,通过研究影响中国合资自主品牌发展模式的经济、政治、市场环境和企业内部四大因素,并重点论述经济因素中重要变量与中国合资自主品牌导入时机的直接关系,从而提出了中国汽车合资自主品牌导入时机的研究系统。
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| 关 键 词： | 合资自主品牌 发展模式 导入时机 经济因素 |
Study on Launching Time for Independent Brands of Chinese Automotive Joint Ventures |
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| ZHOU Jia-jie,LI Guang-jin,ZHAO Hui.Study on Launching Time for Independent Brands of Chinese Automotive Joint Ventures[J].Economic Management,2010(10). |
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| Authors: | ZHOU Jia-jie LI Guang-jin ZHAO Hui |
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| Institution: | ZHOU Jia-jie1,2,LI Guang-jin1,ZHAO Hui3(1.Sichuan University,Chengdu,Sichuan,610065,China,2.GAC HONDA Automobile Company,Guangzhou,Guangdong,510700,3.GAC TOYOTA Automobile Company,511455,China) |
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| Abstract: | Due to world financial crisis in 2008,the automotive markets in developed countries generally downbeat.However,Chinese automotive market still remains a good momentum of both growth and potential and will become the No.1 production and sale country globally in 2009.With the continuously improvement of world automotive industrial giants' layout in Chinese market,the competitive situation which is dominant by joint venture brands and complemented by national independent brands has formed in the perspective of... |
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| Keywords: | independent brands of joint ventures development model launching time economic factors |
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