| 基于社会责任的食品企业危机管理 |
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| 引用本文： | 姜启军,苏勇.基于社会责任的食品企业危机管理[J].经济管理,2010(7). |
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| 作者姓名： | 姜启军 苏勇 |
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| 作者单位： | 复旦大学管理学院;上海海洋大学经济管理学院; |
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| 基金项目： | 中国博士后科学基金项目(20090450633); 上海市教委重点学科“食品经济管理”(J50703); 国家社科重点项目“提高我国文化软实力研究”(08AZX010) |
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| 摘 要： | 本文从企业社会责任的角度对中国食品企业的危机管理表现和危机管理绩效进行了实证分析。实证分析结果表明,企业社会责任对中国食品企业危机管理表现影响深远,企业社会责任表现良好的企业,危机发生的概率明显小于企业社会责任表现差的企业危机发生的概率,实施企业社会责任战略的企业比没有实施企业社会责任战略的企业经历更少的危机。企业社会责任建设是食品企业进行危机管理的有效途径,中国食品企业应把企业社会责任作为企业危机管理的重要举措。
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| 关 键 词： | 食品企业 社会责任 危机管理 危机绩效 |
An Empirical Study on the Crisis Management about Food Enterprises Based on Corporate Social Responsibility |
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| JIANG Qi-jun,SU Yong.An Empirical Study on the Crisis Management about Food Enterprises Based on Corporate Social Responsibility[J].Economic Management,2010(7). |
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| Authors: | JIANG Qi-jun SU Yong |
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| Institution: | JIANG Qi-jun1,2,SU Yong1(1.Business School,Fudan University,Shanghai,200433,China,2.School of Economics and Management,Shanghai Ocean University,201306,China) |
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| Abstract: | This paper takes a comprehensive positive test on the crisis management style and crisis management performance about the china food enterprises based on corporate social responsibility (CSR),and the results consistently show that CSR influences food enterprises crisis management styles deeply,the probability of crisis generation that CSR behaves well is less than the probability of crisis generation that CSR behaves poor,Those enterprises that implement CSR strategy undergo less crisis than not implement C... |
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| Keywords: | food enterprise corporate social responsibility crisis management |
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