| 消费决策与行为调整研究模型点评 |
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| 引用本文： | 蔡祥军,章平,张漪.消费决策与行为调整研究模型点评[J].经济管理,2009(3). |
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| 作者姓名： | 蔡祥军 章平 张漪 |
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| 作者单位： | 南京理工大学经济管理学院;深圳大学中国经济特区研究中心;江南大学商学院; |
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| 基金项目： | 教育部博士点基金项目“转型期共享资源合作治理与个体行为模式调整”(20060288016) |
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| 摘 要： | 基于经济学理论中的行为研究传统,本文重点述评信息经济学和博弈论领域内的消费行为理论和应用研究进展,包括消费者固定样本搜寻模型和连续搜寻模型。进而,引入心理学研究成果,综述了信念学习模型在消费者行为理论和实证研究中的应用,并指出今后的研究重点是如何测度消费者的搜寻效率、如何设计出恰当的变量考察信念学习过程中的学习效率和效果。
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| 关 键 词： | 消费决策 行为调整 学习模型 |
Review on Frontiers of Consumer Decision and Behavior Adjusting Research |
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| CAI Xiang-jun,ZHANG Ping,ZHANG Yi.Review on Frontiers of Consumer Decision and Behavior Adjusting Research[J].Economic Management,2009(3). |
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| Authors: | CAI Xiang-jun ZHANG Ping ZHANG Yi |
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| Institution: | 1.School of Economics & Management;Nanjing University of Sci.& Tec.;Nanjing;Jiangsu;210094;China;2.China Center for Special Economic Zone Research;Shenzhen University;Shenzhen;Guangdong;518060;3.Business School;Jiangnan University;Wuxi;214122;China |
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| Abstract: | On the basis of the tradition of behavioral research in economic theory,this paper reviews the evolving of study on consumer behavior in information economics and game theory,including Fixed Sample Size Model and Sequential Search Model.Furthermore,here we introduce findings in psychology, and comment on the Belief Learning Models' application in consumer behavior research.Then the paper proposes that the research agenda should focus on how to measure consumer's searching effect,and how to design proper var... |
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| Keywords: | consumer decision behavior adjusting learning model |
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