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企业文化资本化及其计量方法的探讨
引用本文:邹照菊,廖洪.企业文化资本化及其计量方法的探讨[J].经济管理,2007(18):84-88.
作者姓名:邹照菊  廖洪
作者单位:[1]武汉大学经济与管理学院,湖北武汉430072 [2]湖北经济学院,湖北武汉430205
摘    要:本文通过分析文化资本与经济资本之间的关系,发现企业文化与经济资本的基本特性类似.本文认为,企业文化与其他资本一样是企业的资本。本文探讨了企业文化资本的构成与计量方法,并在此基础上.提出了以Cobb-Douglas生产函数为基础的企业文化资本计量模型。

关 键 词:企业文化  资本  计量
文章编号:1002-5766(2007)18-0084-05
修稿时间:2007-06-29

A Deliberation upon Capitalization of Corporate Culture and Measurement
ZOU Zhao-ju, LIAO Hong.A Deliberation upon Capitalization of Corporate Culture and Measurement[J].Economic Management,2007(18):84-88.
Authors:ZOU Zhao-ju  LIAO Hong
Abstract:This paper analyses the relationship between corporate cultural capital and economic capital, finding that the culture inheres in a kind of economic capital because it has the basic characters that same as what of the economy capital. So, the article suggests that the culture is a kind of capital like as other capitals of organization. Then the paper discusses the structure and measurement of corporate cultural capital. Finally, on the basis of above, the paper exploits a measurement model of corporate cultural capital based on the Cobb-Douglas production function.
Keywords:corporate culture  capital  measurement
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