| 生活方式、消费者创新性与新产品购买行为的关系 |
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| 引用本文： | 陈文沛.生活方式、消费者创新性与新产品购买行为的关系[J].经济管理,2011(2). |
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| 作者姓名： | 陈文沛 |
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| 作者单位： | 重庆大学经济与工商管理学院; |
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| 基金项目： | 国家自然科学基金项目“面向在线大规模定制客户需求表达和满足方法研究”(70872122) |
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| 摘 要： | 本文在文献研究的基础上归纳出描述和测量生活方式的四个主要维度:时尚意识、领导意识、价格意识和怀旧意识。基于1006位重庆消费者的问卷调查所得数据,检验生活方式、消费者创新性和新产品购买行为三者的关系,发现生活方式能显著地影响消费者创新性,而消费者创新性对新产品购买行为有显著的促进作用,消费者创新性在生活方式与新产品购买行为的关系中起完全中介作用。
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| 关 键 词： | 生活方式 消费者创新性 新产品购买行为 |
An Empirical Study on the Relationship among Consumer Lifestyle,Consumer Innovativeness and New Product Buying Behavior |
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| CHEN Wen-pei.An Empirical Study on the Relationship among Consumer Lifestyle,Consumer Innovativeness and New Product Buying Behavior[J].Economic Management,2011(2). |
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| Authors: | CHEN Wen-pei |
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| Institution: | CHEN Wen-pei(School of Economics and Business Management of Chongqing University,Chongqing,400030,China) |
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| Abstract: | This paper initially defines four dimensions: fashion concern,leadership concern,price concern,attitude toward past concern for measuring consumer lifestyle via a literature review.Using the data gathered through a survey of 1006 Chongqing consumers,the relationships of lifestyle,consumer innovativeness and new product buying behavior.The results show that lifestyle has a significant effect on consumer innovativeness,and consumer innovativeness has a significant positive effect on new product buying behavio... |
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| Keywords: | lifestyle consumer innovativeness new-product buying behavior |
| 本文献已被 CNKI 等数据库收录！ |
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