奢侈消费的界定及其价值观动因研究

本文的主旨是研究我国日趋渐强的奢侈消费市场．并探索奢侈消费行为的价值观动因，目的是帮助奢侈品业客观地认识奢侈品市场，为企业有效地运作市场提供策略支持，为国家客观地面对奢侈消费现象、制定有利于市场经济发展的宏观经济政策和策略提供理论依据和策略建议。本文在探索性研究的基础上提出了一系列的理论假设，为进一步研究提供了思路。

Definition of Luxury Consumption and Impacts of Cultural Values

The aim of this article is to study Chinese consumer' s luxury consumption and the impacts of Chinese cultural values in this kind of behavior for two objectives. The first is to help the enterprises in luxury industry have a good understanding to the consumer behaviour and then to support their decisions of marketing strategies. The second is to offer some policy suggestions to Chinese government in respect of the development of luxury market. At the end of this paper, we developped some hypothesises based on our exploring research. And some propositions for further research.