企业并购的文化整合原则与思路

目前,全球经济呈现一体化趋势,企业要想生存发展,唯有不断扩大企业规模,不断增强企业竞争实力。企业并购是提高企业竞争力的有效手段,要想让并购后的新企业焕发新活力,迅速占领新市场,仅靠＂硬件＂整合是不够的,文化整合同样重要。

Cultural integration principle and idea of enterprise Mergers and Acquisitions

At present, under the trend of integration of the global economy, the enterprise want to obtain survival and development, Only enlarges the scale of the enterprise, and constantly strengthen enterprise competition power. Enterprise＇s mergers and acquisitions is the effective measure to enhance the competitiveness of enterprises, to make the new enterprise after the merger to glow the new vitality, new market rapidly occupation, only by the integration of＂hardware＂is not enough, cultural integration are equally important.