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Consumer Choice and the Popular Music Industry: A Test of the Superstar Theory
Authors:W Mark Crain  Robert D Tollison
Institution:(1) Buchanan Center, George Mason University, Fairfax, VA, 22030, U.S.A;(2) School of Business, University of Mississippi, University, MS, 38677, U.S.A
Abstract:The superstar model predicts skewness of market outcomes and returns to artist quality. We test and confirm these predictions using a unique data set on popular music.
Keywords:consumer choice  pop music  superstars
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