| 零售业虚拟商圈的经济特性分析 |
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| 引用本文： | 吕庆华,刘江.零售业虚拟商圈的经济特性分析[J].经济问题,2009(4). |
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| 作者姓名： | 吕庆华 刘江 |
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| 作者单位： | 华侨大学工商管理学院; |
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| 摘 要： | 从零售业虚拟商圈的内涵出发,分别从形状、大小、商业流、商品数量和种类四个方面分析零售业虚拟商圈和现实商圈的区别,提出并论证零售业虚拟商圈具有锁定性、外部性和自我扩张性三个方面的经济特性。
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| 关 键 词： | 零售业 虚拟商圈 经济特性 |
Economic Analysis of the Retailing Virtual Business Circle |
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| LV Qing-hua,LIU Jiang.Economic Analysis of the Retailing Virtual Business Circle[J].On Economic Problems,2009(4). |
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| Authors: | LV Qing-hua LIU Jiang |
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| Institution: | School of Business & Administration;Huaqiao University;Quanzhou 362021;China |
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| Abstract: | According to the connotation of the retailing virtual business circle, the paper makes an analysis of this circle based on four aspects,and the authors put forward three economic features of the retailing virtual business circle. |
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| Keywords: | retailing virtual business circle economic features |
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