| 基于SaaS的在线软件服务定价模式研究 |
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| 引用本文： | 郭彦丽,严建援,陈建斌.基于SaaS的在线软件服务定价模式研究[J].经济问题,2012(6):47-50. |
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| 作者姓名： | 郭彦丽 严建援 陈建斌 |
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| 作者单位： | 1. 北京联合大学商务学院,北京,100025
2. 南开大学商学院,天津,300071 |
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| 基金项目： | 国家自然科学基金项目，北京市属高等学校人才强教计划，北京市教委科研项目，北京市哲学社会科学规划项目 |
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| 摘 要： | SaaS是一种通过互联网提供软件的应用模式,对于许多中小企业来说,SaaS是一种可以降低信息化成本的较好途径,它避免了企业硬件购买、平台搭建、基础设施和应用软件维护的投入。而SaaS的成功运作,关键在于正确定价模式的选择。基于SaaS服务的价格形成机制分别探讨了四种不同的定价模式:按需定价模式、基于成本的定价模式、基于价值的定价模式和面向竞争的定价模式,并讨论了不同定价策略在SaaS服务模式中的适用性。
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| 关 键 词： | SaaS 在线软件服务 定价模式 定价策略 适用性 |
The Research on Pricing Model of Online Software Service Based on SaaS |
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| GUO Yan-lia,YAN Jian-yuanb,CHEN Jian-bin.The Research on Pricing Model of Online Software Service Based on SaaS[J].On Economic Problems,2012(6):47-50. |
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| Authors: | GUO Yan-lia YAN Jian-yuanb CHEN Jian-bin |
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| Institution: | a (a.College of Business,Beijing Union University,Beijing 100025,China; b.School of Business,Nankai University,Tianjin 300071,China) |
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| Abstract: | SaaS is the delivery mode of software online.It is an effective way to decreasing the cost of informatization for medium-sized and small enterprises.Adopting SaaS,the enterprises can avoid needless investment such as hardware purchasing fee,platform establishing fee,maintenance costs of infrastructure and software.But to SaaS,the right choice of pricing model is a key to success.This paper will discuss four kinds of pricing model: usage-based pricing,cost-based pricing,value-based pricing and competition-oriented pricing,and analysis the usability of different pricing strategies. |
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| Keywords: | SaaS online software service pricing model pricing strategies usability |
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