| 基于顾客价值的战略营销模式构建 |
| |
| 引用本文： | 冯鹏义.基于顾客价值的战略营销模式构建[J].经济问题,2008,347(7). |
| |
| 作者姓名： | 冯鹏义 |
| |
| 作者单位： | 重庆工商大学,商务策划学院,重庆,400067 |
| |
| 摘 要： | 战略营销强调了企业营销管理的市场动态适应性,其目的是通过顾客价值的创造来建立更具优势的市场竞争地位,其本质是通过比竞争对手更好地满足顾客需求来创造价值--顾客价值.探讨了战略营销理论的发展,并基于顾客价值理论,分析并构建一个战略营销模式.
|
| 关 键 词： | 顾客价值 战略营销 模式 构建 |
The Constructing on Strategic Marketing Mode based on Consumer Value |
| |
| FENG Peng-yi.The Constructing on Strategic Marketing Mode based on Consumer Value[J].On Economic Problems,2008,347(7). |
| |
| Authors: | FENG Peng-yi |
| |
| Institution: | FENG Peng-yi(School of Business Planning,Chongqing University Technology & Business,Chongqing 400067,China) |
| |
| Abstract: | strategic marketing emphasizes market dynamic adaptability of enterprise marketing management,of which the purpose is establishing more predominant status of market competition.The nature is creating value: customer value through satisfying customer need better than the competitor.The thesis discuss the development of strategic marketing theory based on customer value theory,meanwhile,analyses and constructs a strategic marketing mode. |
| |
| Keywords: | customer value strategic marketing mode constructing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
