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Hotel electronic marketing and online price dispersion in mainland China
Abstract:This paper examines the hotel online-booking market in China. Information on prices along with three attributes, room type, location, and star rank, have been collected from nine representative online-booking websites. The empirical results show significant relationships between price dispersion and the room attributes. Key findings include: the higher the hotel rank and room type, the larger the price dispersion; the three cities exhibit different price dispersion patterns, and the higher the quality of the room, the larger the price dispersion is affected by location.
Keywords:price dispersion  web reservation  electronic distribution  China hospitality industry
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