|
|||||
|
|
The effect of sporting success and management failure on attendance demand in the Bundesliga: a revealed and stated preference travel cost approach |
|
| Authors: | Pamela Wicker John C Whitehead Bruce K Johnson Daniel S Mason |
| Institution: | 1. Department of Sport Economics and Sport Management, German Sport University Cologne, Cologne, Germany;2. Department of Economics, Appalachian State University, Boone, NC, USA;3. Department of Economics, Centre College, Danville, KY, USA;4. Faculty of Physical Education &5. Recreation, University of Alberta, Edmonton, AB, Canada |
| Abstract: | This study examines the private consumption benefits of sports attendance using revealed and stated preference data from 28 Football Bundesliga teams across three divisions. Survey respondents were presented with positive (sporting success) and negative (management failure) scenarios and asked for the number of game trips if each scenario occurred. The results of a pooled random effects Poisson model show that travel costs and ticket price have a significant negative effect on the number of home game trips. The weighted consumer surplus per game trip including travel costs and ticket prices is €345. Consumer surplus per game trip was found to change by €41 (first division) and €98 (second and third division) if the positive scenario occurred and by €39 if the negative scenario occurred. |
| Keywords: | Contingent behaviour method travel cost method attendance demand consumer surplus Bundesliga Soccer |