| 基本竞争战略及其可模仿陷阱 |
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| 引用本文： | 孙明波.基本竞争战略及其可模仿陷阱[J].经济理论与经济管理,2004,0(4):41-46. |
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| 作者姓名： | 孙明波 |
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| 作者单位： | 同济大学经济与管理学院 上海 200092 |
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| 摘 要： | 迈克尔·波特提出了总成本领先、差异化和目标集聚的基本竞争战略模型,即企业只有追求总差异化竞争战略才能在市场竞争中取胜。但在追求总差异化竞争战略的同时,无差异化往往通过“可模仿陷阱”使企业坠入泥潭。以博弈论作为分析方法,通过证明企业在追求总差异化的过程中“可模仿陷阱”的必然存在,可以建立起新基本竞争战略模型。
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| 关 键 词： | 基本竞争战略 博弈论 可模仿陷阱 |
| 文章编号： | 1000-596X(2004)04-0041-06 |
| 收稿时间： | 2004-02-12 |
| 修稿时间： | 2004年2月12日 |
BASIC COMPETITIVE STRATEGY AND ITS IMITABILITY TRAP |
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| SUN Ming-bo School of Economics and Management,Tongji University,Shanghai ,China.BASIC COMPETITIVE STRATEGY AND ITS IMITABILITY TRAP[J].Economic Theory and Business Management,2004,0(4):41-46. |
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| Authors: | SUN Ming-bo School of Economics and Management Tongji University Shanghai China |
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| Institution: | School of Economics and Management, Tongji University, Shanghai 200092, China |
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| Abstract: | In 1980, based on overall cost leadership, differentiation, and focus, Porter put forward the ba-
sic competitive strategy model that only the firms pursuing overall differentiation can win. Based on game theo-
ry, this paper will establish a "new basic competitive strategy model" that non-differentiation would make firms
lost by the "imitability trap" while their pursuing the overall differentiation competitive strategy. |
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| Keywords: | basic competitive strategy game theory imitability trap |
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