On suburban leisure and tourism development:a case study of Wangcong Shrine in Chengdu

Suburban leisure and tourism are important supplements to the suburban economic development and urban tourism and of great significance under the background of urban-rural integration.Tourism development of Wangcong Shrine in Chengdu is still in the initial stage.Regarding the development of tourism,Wangcong Shrine owns the advantage of environment,transportation,economy and history,but the disadvantage of landscape,architecture,content,identity,and publicity as well.Development of suburban leisure travel is one direction of tourism development of Wangcong Shrine.The people of Chengdu are main target tourists of a one-day trip.And various parks,Farmer's House Tour.leisure villa and other suburban attractions are its competitors.To developing Wangcong .Shrine tourism,increase of historical contents is its focus.The positioning of the civilization of ancient Shu should he shifted to Shu civilization;and renewal of the Huangcheng (Imperial City) is necessary to attract more Chengdu people for short tour and letsure.