旅行社价格战的博弈分析

旅行社是旅游产品设计、组织和销售的渠道商以及消费者之间的桥梁.旅行社对旅游业具有重要影响，旅行社之间的价格竞争日益严重，盈利率低。随着我国加入世贸组织，越来越多的外国旅行社进入我国、针对我国旅行社如何走出困境，本文从博弈角度分析旅行社的价格竞争及其对策。

The game analysis on the price competition between travel agencies and advices

As the head of tour industry, the travel agency is designer and organizer of tour product, the rendition channel for provider, as well as the bridge between destination and customers, The travel agency has important effect on tour industry, The price competition between travel agencies becomes more and more serious, and the profit rate is lower and lower. There are many foreign travel agencies which emerge into our country after we join in WTO, People care more about how the travel agencies go out of the trapped cireumstance. The paper analyses the price competition between travel agencies from game angle, then comes up with advices.