| 广义虚拟经济视角下的顾客感知价值及其对满意、忠诚的影响研究 |
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| 引用本文： | 张明立,任淑霞,许月恒.广义虚拟经济视角下的顾客感知价值及其对满意、忠诚的影响研究[J].广义虚拟经济研究,2011,2(1):65-77. |
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| 作者姓名： | 张明立 任淑霞 许月恒 |
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| 作者单位： | 北京航空航天大学经济管理学院,北京,100191 |
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| 基金项目： | “关系利益形成机理、结构及影响研究”,国家自然科学基金项目(70972002) |
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| 摘 要： | 本研究将广义虚拟经济的相关理论引入到顾客感知价值的研究框架中,深入分析了功能型和情感型产品的顾客感知价值的维度构成及其对顾客满意、忠诚的影响差异.研究结果表明:(1)顾客感知价值由使用价值和虚拟价值构成,且都对满意、忠诚有显著的影响;(2)功能型产品的使用价值对满意、忠诚的影响大于情感型产品的使用价值对满意、忠诚的影响...
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| 关 键 词： | 顾客感知价值 使用价值 虚拟价值 满意 忠诚 |
Research on Relations between Customer Perceived Value,Satisfaction and Loyalty Based on the View of Generalized Virtual Economy |
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| ZHANG Ming-li,REN Shu-xia,XU Yue-heng.Research on Relations between Customer Perceived Value,Satisfaction and Loyalty Based on the View of Generalized Virtual Economy[J].Research on the Generlized Fictitious Economy,2011,2(1):65-77. |
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| Authors: | ZHANG Ming-li REN Shu-xia XU Yue-heng |
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| Institution: | ZHANG Ming-li REN Shu-xia XUYue-heng(School of Economics & Management,Beihang University,Beijing 100191,China) |
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| Abstract: | This study introduces generalized virtual economy theory into the framework of customer perceived value,and makes in-depth analysis of customer perceived value dimensions of functional and emotional products and their effects on customer satisfaction and loyalty.The results show that:(1) customer perceived value is constituted by physical value and virtual value and both of them has a significant impact on customer satisfaction and loyalty;(2) The effects of functional products use value on customer satisfa... |
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| Keywords: | customer perceived value virtual value use value satisfaction loyalty |
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