| 基于虚拟情感体验的怀旧消费行为的理论探讨 |
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| 引用本文： | 孙明贵,徐灼.基于虚拟情感体验的怀旧消费行为的理论探讨[J].广义虚拟经济研究,2012(3):42-50. |
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| 作者姓名： | 孙明贵 徐灼 |
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| 作者单位： | 东华大学旭日工商管理学院 上海 200051 |
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| 基金项目： | 广义虚拟经济研究专项资助项目[项目编号:GX2011-1008(Y)];国家社会科学基金项目(10BJL044);教育部人文社科基金项目(09YJA790033) |
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| 摘 要： | 人类具有情感需求,而情感需求大多来源于以往的生活体验以及心理氛围在社会大众中的扩散和蔓延。情感需求所支撑的消费者行为被归结为怀旧消费的范围,并以获得快乐满足和精神享受为目的。怀旧消费作为新的研究领域在基础理论、测量方法及实证研究等方面具有积极的进展。
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| 关 键 词： | 虚拟体验 怀旧消费 理论进展 |
A Theoretical Discussion on Nostalgic Consumption Behavior Based on Virtual Emotion Experience |
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| SUN Ming-gui,XU Zhuo.A Theoretical Discussion on Nostalgic Consumption Behavior Based on Virtual Emotion Experience[J].Research on the Generlized Fictitious Economy,2012(3):42-50. |
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| Authors: | SUN Ming-gui XU Zhuo |
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| Institution: | (Glorious Sun School of Business and Managemnt,Donghua University,Shanghai 200051,China) |
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| Abstract: | Human beings demand emotional feelings which stem mainly from life experience in the past and the proliferation and spread of psychological atmosphere among the public.Consumer behavior supported by the emotional needs,which is aimed at obtaining happiness satisfaction and spiritual enjoyment,lies within the scope of nostalgic consumption.Being a new research area,nostalgic consumption has made positive advancement in such aspects as fundamental theory,measurement and empirical study. |
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| Keywords: | virtual experience nostalgic consumption theoretical progress |
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