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视觉营销理论建构及其核心技术研究
引用本文:刘建堤.视觉营销理论建构及其核心技术研究[J].中南财经政法大学学报,2008(5).
作者姓名:刘建堤
作者单位:江汉大学商学院,湖北,武汉,430056
摘    要:视觉营销是市场营销的一个新概念与新领域。它建立在市场营销学和心理学基础之上,科学地将视觉识别设计与视觉传达设计原理、终端卖场设计与商品展示技术运用于产品设计、传播策划和空间设计领域,由此对目标顾客及潜在顾客形成强大的视觉冲击力,并对其产生心理层面的影响,从而带动商品的销售,达到营销目的。市场营销学和心理学是它的基础理论,视觉识别设计与视觉传达设计、终端卖场设计与商品展示是它的核心技术。

关 键 词:视觉营销  心理现象  视觉传达  商品展示

The Basic Theory of Visual Marketing and Its Core Technology
LIU Jian-Di.The Basic Theory of Visual Marketing and Its Core Technology[J].Journal of Zhongnan University of Finance and Economics,2008(5).
Authors:LIU Jian-Di
Abstract:Visual marketing is one of the new concepts and new areas of Marketing.On the basis of marketing and psychology,It scientifically applies visual recognition designs and visual communication design principles,retail store designs and merchandise display technology to product designs,dissemination planning and space design fields,therefore creates strong visual impact on their target customers and potential customers,and brings them psychological effects,so as to boost the sales,and achieve their marketing purposes.Marketing and Psychology are its basic theories.Visual identification design and visual communication design,retail store design and merchandise display are its core technologies.
Keywords:Visual Marketing  Psychological Phenomenon  Visual Communication  Merchandise Display  
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