直面市场：学术类期刊也要经营

学术类期刊与生俱采就体现出公共性与商品性的双重价值。该文主要从当前我国学术类期刊生存与发展现状的大背景下，分析学术类期刊的主体性缺失、公信力的损伤、面向市场导向的阵痛、学术类期刊评价标准简单化与绝对化等现实问题，进而提出了面对市场，学术类期刊要注重从期刊产品生产的经营、期刊作者队伍的经营、期刊编辑团队的经营、期刊读者群的经营几个方面提升学术类期刊的竞争力。

Facing the Market: Management of Academic Journals

Academic journals have since long embodied both publicity and commodity value.The paper,mainly from the background of academic journals' existence and development status in China,analyzes some realistic problems of academic journals.The paper also puts forward that journals should face the market and in order to raise the competitiveness,more attention should be paid to the management of the magazine,of the authorship,of the editing body,and of the readers.