| 中小医药企业面临的困境及营销战略选择 |
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| 引用本文： | 饶远立.中小医药企业面临的困境及营销战略选择[J].经济研究导刊,2010(26):22-23,32. |
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| 作者姓名： | 饶远立 |
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| 作者单位： | 广州中医药大学,经济与管理学院,广州,510006 |
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| 摘 要： | 中小医药企业在当前面临着严峻的市场竞争环境,而且普遍面对着各种各样的困境,如何成功突围就成了这些企业需要认真思考的问题。从营销的角度出发,中小医药企业应该重新思考自己的营销体系。要从优化产品线开始,然后构建高效的营销网络,同时进行深层次的战略思考,这样才能成功突围。
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| 关 键 词： | 中小医药企业 营销困境 营销战略 |
The difficulties and marketing strategic choice of the meddle and small medicine enterprise |
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| RAO Yuan-li.The difficulties and marketing strategic choice of the meddle and small medicine enterprise[J].Economic Research Guide,2010(26):22-23,32. |
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| Authors: | RAO Yuan-li |
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| Institution: | RAO Yuan-li (Economy and management college,Guangzhou Chinese traditional medicine university,Guangzhou 510006,China) |
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| Abstract: | The meddle and small medicine enterprise is facing severe market competition conditions, and these companies generally faced all kinds of difficulties, if successful sally is a need to seriously think about this issue, from marketing point of departure, medium companies should think about their marketing system, and in improving the product line, and the establishment of effective marketing network, a deep level of strategic thinking that he would break. |
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| Keywords: | meddle and small medicine enterprise marketing difficulties marketing strategy |
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