| SWOT分析在乡村旅游开发中的应用——以云南省为例 |
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| 引用本文： | 陈习琼.SWOT分析在乡村旅游开发中的应用——以云南省为例[J].经济研究导刊,2012(19):152-154,171. |
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| 作者姓名： | 陈习琼 |
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| 作者单位： | 曲靖师范学院生物资源与环境科学学院,云南曲靖,655011 |
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| 摘 要： | 乡村旅游是当前旅游研究的一个热点,发展乡村旅游对加快推进旅游资源丰富但欠发达的农村地区脱贫有着现实的意义。采用SWOT分析方法,立足于云南区域实际,对其乡村旅游开发的优势、劣势、机会和威胁进行分析,探讨基于上述认识的开发策略,可对有关管理部门决策提供一定的理论依据。
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| 关 键 词： | SWOT分析 云南 乡村旅游开发 策略 |
SWOT of Yunnan Rural Tourism Analyses and Develop Countermeasures Research Display to Practice——Take Yunnan Province as an Example |
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| CHEN Xi-qiong.SWOT of Yunnan Rural Tourism Analyses and Develop Countermeasures Research Display to Practice——Take Yunnan Province as an Example[J].Economic Research Guide,2012(19):152-154,171. |
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| Authors: | CHEN Xi-qiong |
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| Institution: | CHEN Xi-qiong(Environment-Resources Department of Qujing Normal University,Qujing 655011,China) |
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| Abstract: | Rural tourism is a hot current tourism research,accelerating the development of rural tourism and rich tourism resources of the less developed rural areas,but poverty has a more practical significance.Articles by SWOT analysis method,based on the actual Yunnan province,rural tourism development of its strengths,weaknesses,opportunities and threats analysis of the development strategy based on the above understanding,the relevant government department can provide a theoretical basis for decision-making. |
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| Keywords: | SWOT analysis Yunnan rural tourism development strategy |
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