| 电子客票透明化对航空客运需求影响及对策研究 |
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| 引用本文： | 刘晓明.电子客票透明化对航空客运需求影响及对策研究[J].经济研究导刊,2010(22):30-31. |
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| 作者姓名： | 刘晓明 |
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| 作者单位： | 南京工业职业技术学院,工商管理系,南京,210046 |
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| 摘 要： | 电子客票的产生增加了市场信息透明度。首先介绍电子客票的发展历程及其透明化特点,然后分析了价格透明和产品透明对航空客运需求的影响效果,发现价格透明对航空客运需求有抑制作用,而产品透明则有促进作用。最后给出运用收益管理技术的应用设想,以化解价格透明的负面影响。
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| 关 键 词： | 电子客票 市场信息透明化 航空客运需求 收益管理 |
A Study on the Impact of Electronic Ticket Market Transparency on Air travel Demand and Its Implementing Strategy |
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| LIU Xiao-ming.A Study on the Impact of Electronic Ticket Market Transparency on Air travel Demand and Its Implementing Strategy[J].Economic Research Guide,2010(22):30-31. |
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| Authors: | LIU Xiao-ming |
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| Institution: | LIU Xiao-ming (The Department of Business Administration,Nanjing Institute of Industry Technology,Nanjing 210046,China) |
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| Abstract: | The development of electronic ticket has increased market transparency.Firstly,we introduce the development of electronic ticket and its character of market transparency.And then we examine the effects of both product and price transparency on air travel demand.We find that price transparency has a negative relationship with consumer demand.On the other hand,product transparency has a positive impact on consumer demand.Finally,we propose implementing strategy of revenue management in order to offset the negative affection on demand causing by price transparency. |
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| Keywords: | electronic ticket market transparency air travel demand revenue management |
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