基于突发公共危机事件的企业社会责任营销

突发公共危机事件时，企业应敏捷地于第一时间作出反应，勇于承担社会责任，采用产品策略、价格策略、渠道策略、促销策略以及4Ps营销组合策略，将承担社会责任与树立良好的企业形象、品牌形象有机地结合起来，以达到企业、社会和谐健康持续发展的双赢的目的。

Marketing of the Corporate Social Responsibility Based on the Bursts of Public Crisis Events

When the public crisis events burst out, the corporation had better to respond agilely at the first time and take on the social responsibility. The corporation may use product, price, place, promotion and 4Ps marketing mix strategies in order to reach the two-wins objective of the corporation and the society will develop harmoniously ,healthily and persistently. The strategy combines rationally the social responsibility and the visualisation of the corporation and the brand.