高职高专会展文案写作课程实施教学改革探索

会展业的发展对会展实用人才的需求越来越高,会展教育应适应行业需求培养复合应用型人才。通过对会展文案写作课程从教学理念、思路、方法等方面实施教学改革,将过去以文种类别体系为系统的课程改革为行动体系课程,有利于培养学生在会展企业的实际写作能力,提高教学效果。

Teaching reform exploring of the exhibition article writing curriculum in the higher vocation school

Exhibition industry development demand of exhibition talents increasingly high,exhibition education should meet the needs of industry to foster talents with composite applications.Through exhibition copy writing course from teaching philosophy,ideas,methods,implementation of the teaching reform in areas such as,past the writing category system for curriculum reform of the system for action system course,conducive to the cultivation of students ’ ability of writing exhibition enterprise,improving the effect of teaching.