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吉林长吉图地区旅游规划设计研究
引用本文:江海旭.吉林长吉图地区旅游规划设计研究[J].经济研究导刊,2014(25):238-240.
作者姓名:江海旭
作者单位:辽宁对外经贸学院国际商学院,辽宁大连116052
摘    要:随着国务院复批《长吉图规划纲要》,建设长吉图开发开放先导区已上升为国家战略,为长吉图地区的发展提供前所未有的历史机遇。长吉图地区旅游资源丰富,地理区位优越,旅游发展前景广阔,应加快建设。尝试对长吉图地区旅游发展规划进行设计,在分析其旅游资源条件和区位条件的基础上,定位长吉图旅游形象并策划宣传口号,重点开发五类旅游产品:民族文化风俗游、北国冰雪体验游、绿色生态赏析游、休闲度假观光游、艺术工业品位游,并设计其游览线路,最后探讨长吉图地区旅游服务保障措施。希冀能够切实有助于长吉图地区的旅游开发,并为类似地区旅游规划和开发提供参考和借鉴。

关 键 词:形象定位  产品开发  服务保障  长吉图地区

Research on Tourism Planning and Designing of Changjitu Region in Jilin Province
JIANG Hai-xu.Research on Tourism Planning and Designing of Changjitu Region in Jilin Province[J].Economic Research Guide,2014(25):238-240.
Authors:JIANG Hai-xu
Institution:JIANG Hai-xu (School of International Business, Liaoning University of International Business and Economics, Dalian 116052, China)
Abstract:With the State Department re-install“Changjitu Planning Outline”,constructing Changjitu Development and Opening Pilot Zone has raised to national strategy development,provides the unprecedented historical opportunity for development.Changjitu region possess rich tourism resources,superior geographical location and broad tourism development prospects,should speed up the construction.This paper attempts to design Changjitu region tourism development planning,On the basis of analyzing of its tourism resources and location condition,positioning Changjitu tourism image and planning the slogan,then focus on the development of five tourism products:national culture customs tour,north snow experience tour,green ecological appreciation tour,leisure vacation sightseeing tour,artistic industry grade tour and design their routes,and finally discuss tourism service safeguards of Changjitu region.Hoping to be able to contribute effectively to tourism development of Changjitu region,and provide reference on tourism planning and development for similar regions.
Keywords:image positioning  product developing  service safeguards  Changjitu region
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